Sensibill is a solution for financial institutions and banks to collect, synthesize, and action customer spend data to personalize at scale.

Timeline 8 Weeks

Role Visual Design & User Experience

Overview

Sensibill’s website redesign was assigned by the Executive Leadership team in collaboration with the Product and Marketing teams. Sensibill is looking to revitalize their website with an emphasis on the homepage in order to primarily attract Financial Institutions and to generally improve user experience.

Challenges

In order to do our research properly, we needed to address our challenges and primary pain points. This was a great chance for Design to sit down with Leadership, Product, and Marketing to discuss issues through the lens of each team. Listed are our primary challenges 👉 View our full discussion here.

Sensibill is looking to redesign their current website in order to attract financial institutions and improve user experience.

Discovery

Competitive Analysis

After addressing our challenges we were curious to see how industry leaders were handling their websites, we looked into direct competitors and top industry leaders such as Segment, Plaid, and Klarna. We paid special attention to how they communicated the value of their offerings, page structure, navigation, and how they visualized their technology.

💡 Key Takeaways

• Segment is a great inspiration for visualizing Sensibill’s AI data engine using simple animation
• We can use animation for communicating complex ideas
• The Fintech space is saturated with dark “code inspired” branding - we can differentiate Sensibill by concentrating on our light and airy feel
• Using Plaid and Segment as inspiration we found that we could alleviate navigation issues by implementing a mega menu