Sensibill is a solution for financial institutions and banks to collect, synthesize, and action customer spend data to personalize at scale.

Timeline 9 Months

Role Visual Design & User Experience

Blog Art Direction

Project Overview

As a part of Sensibill’s brand refresh Design was tasked with exploring design solutions and direction for Sensibill’s blog. We brainstormed with inspiration in Miro and created wireframe mockups that lead to our final design solutions.

As a part of Sensibill’s brand refresh Design was tasked with exploring design solutions and direction for Sensibill’s blog.

Rationale

It was important that each stream of blog content was designed and illustrated visibly distinct from one another. This allowed us to find design solutions with higher and lower lifts depending on the importance and urgency of the content.

We wanted Sensibill’s blog to differ from competitors by being fun, edgy, and beautiful - keeping users intrigued with our content. We needed to be mindful of our existing brand guidelines in order to ensure that our designs are clearly “Sensibill”. Handdrawn illustration, vector illustration, illustrated collage, and photography styles were chosen as the pillars for our blog design system.

Process

Using Miro's affinity mapping and competitive analysis, we determined our stylistic path. It was important that the styles chosen were separated by the type of blog content, and design lift.

Rationale

It was important that each stream of blog content was designed and illustrated visibly distinct from one another. This way allowed us to find design solutions with higher and lower lifts depending on the importance and urgency of the content.

We wanted Sensibill’s blog to differ from competitors by being fun, edgy, and beautiful - using Wealthsimple as inspiration for keeping users intrigued with our content. Handdrawn illustration, vector illustration, illustrated collage, and photography styles were chosen as the pillars for our blog design system.

Discovery

Competitive Analysis

After addressing our challenges we were curious to see how industry leaders were handling their websites, we looked into direct competitors and top industry leaders such as Segment, Plaid, and Klarna. We paid special attention to how they communicated the value of their offerings, page structure, navigation, and how they visualized their technology.

View full analysis here.

💡 Key Takeaways

• Segment is a great inspiration for visualizing Sensibill’s AI data engine using simple animation
• We can use animation for communicating complex ideas
• The Fintech space is saturated with dark “code inspired” branding - we can differentiate Sensibill by concentrating on our light and airy feel
• Using Plaid and Segment as inspiration we found that we could alleviate navigation issues by implementing a mega menu